When most people want to know their home’s value, they start with Zillow. It’s quick, it’s free, and it feels easy.
But here’s the truth: those online estimates — whether from Zillow, Redfin, or Realtor.com — often miss the mark, especially here in Georgia.
Why Online Estimates Swing
Zillow, Redfin, and Realtor.com pull from public records and MLS data.
The problem? Georgia is a non-disclosure state, which means not all sales prices and property details are publicly available.
That leads to huge gaps like:
- Finished basements that never make it into county records.
- Pools, new roofs, or updated kitchens that aren’t documented.
- Micro-market trends that algorithms simply can’t “see.”
That’s why your Zestimate might jump tens of thousands of dollars from week to week — the data behind it isn’t complete.
Even Zillow’s CEO Didn’t Trust His Zestimate
Zillow itself admits its limitations: in the Atlanta area, their accuracy rating is only 3 out of 5 stars.
And fun fact — even Zillow’s former CEO didn’t rely on his own algorithm.
When he sold his personal home, it listed and sold for a very different price than what the Zestimate predicted.
If the company that built the algorithm doesn’t trust it entirely, should you?
A Local Example
Recently, a North Atlanta homeowner came to me believing their home was worth nearly $100,000 less than reality — all because of a low Zestimate.
After reviewing local comps, recent upgrades, and neighborhood demand, we listed strategically and sold well above Zillow’s estimate.
That’s the difference between an algorithm and a real, local analysis.
Why Local Insight Wins Every Time
Algorithms can crunch numbers, but they can’t:
- Walk through your home and see the craftsmanship.
- Understand the premium that buyers place on a specific school zone.
- Recognize when one side of the street sells faster than the other because of sunlight or lot orientation.
Only a local professional who studies the North Atlanta market daily can put those puzzle pieces together.
What’s Your Home Really Worth?
Your home is more than a Zestimate.
Your finishes, upgrades, and neighborhood energy all impact your value — and no website can capture that nuance.
That’s why I offer a Dream Home Equity Report:
a personalized, data-driven report that reflects your real home and today’s local market — not a one-size-fits-all algorithm.
Want to know what your home is really worth?
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